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TikTok & Reels research for creative teams TikTokInstagram

Less scrolling.
More worth making.

Turn saved TikToks and Reels into your next piece of content. Research with AI, write with your sources, and move the work forward together.

Start your workspaceSee how it works

For independent creators, creative teams and agencies.

orch Example workspace

A little inspiration.
A new direction.

Launch inspiration · Shared with your team

Hands shaping clay in an example saved video
Small details.
Big feeling.

Transcript ready

A saved video is
just the beginning.

Keep the whole creative process connected, from the first reference to the brief your team can actually use.

01

Save what catches your eye.

Bring a video or creator into a board. Keep the references you love close, instead of losing them in the feed.

Transcript excerpt

00:03

“This is the part
you never see
in the finished piece.”

Tap the card to look a little closer.

02

Find the idea behind it.

Read the transcript, compare public metrics, and ask AI about the hook, story and visual choices.

Launch film · Draft

A little less polished.
A little more us.

01Open on the hands, not the product.

02Show the part we usually cut out.

Source attached

An idea with somewhere to start.
03

Make something of your own.

Connect references on a canvas. Save a hook, build an idea and write your script beside its sources.

The workspace

Everything your team collects, in one place

Drop in a link from TikTok or Instagram and orch does the rest: metrics, transcripts, thumbnails, creator profiles and search.

Illustrative examples · Available metrics vary by platform.

Metrics on autopilot

The public numbers, kept in context

2.4Mviews361Klikes4.1Kcomments12Kshares48Ksaves

Word-for-word transcripts

Search every hook, every CTA

“…and that's why the first three seconds decide everything, stop the scroll before you sell…”

Boards & tags

Moodboards for videos and creators

hooksunboxingfounder-ledUGCQ3 references

Creator profiles

Follow the people behind the videos

Follow recent posts and keep earlier observations. If a handle changes or an account disappears, your saved research stays.

@creativehouse

1.2M followers · 84 videos synced

Semantic search

Ask in words, not filters

unboxing hooks under 10s
Try it with your first video

Research that goes somewhere

From “save this”
to “let’s make this.”

The reference, the thinking and the next step. Connected in one creative workspace.

AI, with your references in mind

Find the idea behind the video.

Start on any saved video. Break down its approach, explore fresh hooks or ask a question with the source already attached.

  • Study the transcript and visual analysis
  • Follow citations back to the evidence
  • Choose a model and review the cost before sending
Start with a reference
Video → AI chat · Illustrative example
Hands shaping clay, the reference for this example

Saved reference

The part you never see

Transcript + video analysis

Break down the approachFind new hooksDraft my own version

The interesting part happens before the finished piece.

The hook. An invitation to see something usually left out. 00:03

The pattern. Start with a small, unfinished detail. Let the result arrive later.

Your own direction

What’s one part of your process that people never get to see?

Source attached. Ready to build on.

Shared inspiration. Your own context.

Every client.
A little space of their own.

Move between brands without mixing their work. Each workspace keeps its own saved videos, boards, notes and team access.

  • Plan together on a live canvas, with comments attached to the work.
  • Your notes and private AI conversations stay within their access boundaries.

Launch inspiration

Illustrative example
A close-up of pottery making, used as a creative reference

The reference

A moment in the making.

Source video attached

Our own angle

Keep the camera on the craft.

Show the small steps behind the finished piece.

Ready to develop

Keep the evidence close.

The same public reference. A different idea, with each client’s notes and team kept separate.

Quick share. A shared starting point.

Found something good?
Give it a home.

Paste a link or use Save to orch in Apple Shortcuts. Pick the workspace and board, then come back to the reference when you’re ready to create.

Get started
One reference. A shared direction.Example workflow
Hands shaping a clay vessel

Saved reference

The part you never see

Made by hand

Transcript attached00:24 · Behind the scenes
A closer look

Start with the process. Let the finished piece be the reveal.

Based on the transcript and visuals

Our next film

Show the making.
Keep the human bits in.

For people who make content.
And care how it gets made.

Independent creators

Build a research habit that makes your next video easier to start.

Keep your hooks, references and drafts together.

Make room for ideas

Creative teams

Bring a shared point of view to the next content review.

Compare ideas with the whole team on one board.

Make room for ideas

Studios and agencies

Give every brand a library that feels like its own.

Separate client work and invite the right collaborators.

Make room for ideas

Plans for your research pace

The whole workspace.
At your pace.

The complete creative workspace on every plan. Choose the credits and seats that fit your team.

Prices in USD, billed monthly.

Starter

For one creator building a repeatable research habit.

$49/ month

$49 billed monthly

600credits every month

Shared across chat, AI analysis and imports.

1 seat included

Extra seats: $12 / month each.

Every feature below included

Choose Starter

Studio

For teams

For small teams turning research into a content system.

$99/ month

$99 billed monthly

2,000credits every month

Shared across chat, AI analysis and imports.

3 seats included

Extra seats: $10 / month each.

Every feature below included

Choose Studio

Scale

For high-volume teams that need room to explore.

$169/ month

$169 billed monthly

5,000credits every month

Shared across chat, AI analysis and imports.

8 seats included

Extra seats: $8 / month each.

Every feature below included

Choose Scale

Starter, Studio and Scale

What’s included. In every plan.

Same creative tools. More credits and seats when you need them.

Collect & find

  • Save TikTok videos and Instagram Reels
  • Creator tracking and recent-post syncing
  • Full profile scans with a spending limit
  • Public metrics and snapshot history
  • Timestamped transcripts and highlights
  • Transcript and semantic search
  • Tags, filters and saved research views

Explore with AI

  • Video breakdowns and fresh hook ideas
  • Original script starting points
  • Private AI chat with source citations
  • Transcript and visual video analysis
  • Attach references, notes and highlights
  • Written-model choice and team controls
  • Usage receipts and optional spend limits

Create together

  • Moodboards for videos and creators
  • Live whiteboards and comments
  • Ideas, reusable hooks and script drafts
  • Live notes, history and Markdown export
  • Kanban tasks, assignments and due dates
  • Quick share with an Apple Shortcut
  • Team invitations and workspace roles
  • Guest access to selected boards and tools

A few things to know

Questions,
answered.

From your first saved video to the way your whole team works.

Start your first board today

Bring your team and a few videos you can't stop thinking about. Give your next idea somewhere to grow.

Create your workspaceSee the product
Quick-share
Moodboards
AI research
Shared notes
Whiteboards
Task boards